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TOP 5 TIPS: Back to Business After Lockdown

Liam Anderstrem

Video and high impact marketing to support you back to business after Covid-19 lockdown restrictions ease.

For many business owners, emerging from lockdown will be both an exciting and daunting time. To ensure the success of your re-opening, it will be crucial to balance a safe and secure environment with a sustainable demand for your services.

There is a lot of advice online on “How to reopen your small business post lockdown”.

Marketing and communication will also be a critical step, and we are able to help:

  1. Let customers know that you are open for business

  2. Show how you are ensuring the safety of public and staff

  3. Communicate new safety measures and working practices to staff

  4. Generate a buzz on social media


Here are our Top 5 tips for creating “NEW NORMAL” marketing content.

  • Social media video

    • Reach new and existing customers

    • Tell everyone that you are open for business

    • Promote your “new normal”

    • Short, high impact and engaging content for social media

  • Virtual Tour Video

    • Are some customers unable to visit you?

    • Show potential customers what you can offer and explain the range of services and facilities you have available.

    • Help them make decisions before they book.

    • Create a guided tour video.

  • Training and instructional video for staff

    • Give staff peace of mind that you have carefully considered and implemented relevant measures to maximise their safety.

    • Advise staff and visitors on “new normal” workplace measures

    • Reinforce safety policies and guidance.

  • VR 360 Video

    • The ultimate way to showcase your business.

    • Let customers experience your place from the comfort of their own homes

    • Step inside an immersive 360 VR experience and create a buzz on social media with our 360 Videos.

    • People can interact with you in new and exciting ways either via YouTube and Facebook or from inside a VR headset.

  • Photography refresh

    • Capture new images to refresh websites and social media

    • Photos of your “new normal”

    • Professional photography for marketing use

Retailer Wickes has created an informative video to show customers their “new normal”.

Fill the car park again! Let us create videos to let customers know how you plan to re-open.

We are able to create new media, our crews are now operating within social distancing guidelines and our revised Covid-19 risk assessment process. However we can also create media without filming at your location, using our extensive Stock Video Library and range of animations and graphics.

Contact us to discuss new media content creation today!

Call 0333 444 0176 or email: info@airbornelens.com